PRIVACY AND COOKIE POLICY

1. About this Privacy Policy

Target Sport Limited (“Target”, “we”, “us” or “our”) is committed to protecting your privacy and the security of your personal data. This Privacy Policy explains how we collect, use, disclose, store and otherwise process personal data when you visit or use our websites, purchase our products, create an account, join our loyalty programme, use our subscription services, contact us, interact with us on social media, or otherwise engage with us.

This policy is intended to provide information for customers and visitors in the countries in which we operate. Additional rights or information may apply depending on where you live. Where local law requires additional information or rights, we will provide those through applicable country-specific notices or supplements.

2. Who is responsible for your personal data?

For the processing activities described in this Privacy Policy, Target Sport Limited is generally the data controller, meaning that we determine the purposes and means of processing your personal data. Our registered details and privacy contact details are set out below.

Company: Target Sport Limited

Privacy contact:Info@targetdarts.com

Registered address: Target Sports Ltd
Ground Floor, Kao Two
Kao Park
Hockham Way
Harlow Essex
CM17 9SR

3. Personal data we collect

Depending on how you interact with us, we may collect the following categories of personal data:

• Identity Data - including first name, last name, title, username and customer or membership identifiers.
• Contact Data - including email address, telephone number, billing address, delivery address and other contact details.
• Account Data - including login/account information, account preferences, account status and customer service history.
• Transaction Data - including products purchased, orders, returns, refunds, discounts, rewards, subscription activity and payment-related transaction information.
• Financial and Payment Data - Including payment method and information necessary to process payments. Payment card details may be processed directly by our payment service providers.
• Loyalty Data - Including loyalty membership ID, points earned and redeemed, rewards, membership tier or status, referrals, qualifying purchases, benefits used and loyalty programme interactions.
• Subscription Data - Including subscription plan, subscription status, start and renewal dates, cancellations, benefits used, billing history and information concerning failed or successful recurring payments.
• Profile and Preference Data - Including interests, preferences, feedback, survey responses, product preferences and information derived from your interactions with us.
• Technical Data - Including IP address, browser type and version, time zone setting, approximate location, operating system, device information and other technology used to access our websites or services.
• Usage Data - Iincluding information about how you use our websites, accounts, loyalty programme and other digital services, including information collected through cookies and similar technologies.
• Marketing and Communications Data - Including your marketing preferences, communication preferences, records of communications with us and, where permitted, your interaction with our marketing communications.
• Customer Service Data - Including information you provide when contacting us with questions, complaints, warranty claims, returns or other enquiries.
• Review and User-Generated Content - Including product reviews, ratings, comments, photographs or other content you choose to submit.
• Device and App Data – including information about your use of our mobile applications, device identifiers, push notification tokens, app version, operating system, language and other information associated with your use of our applications.
• Location Data – including approximate location information where collected through our websites, applications or services, where permitted by applicable law.

4. How we collect personal data

We may collect personal data from you or about you in the following ways:

• When you create or use an account.
• When you make an online or other purchase.
• When you join or use our loyalty programme.
• When you subscribe to one of our subscription services.
• When you register a product, warranty or lifetime barrel guarantee.
• When you sign up for newsletters or other marketing communications.
• When you enter competitions, prize draws or promotions.
• When you complete surveys or provide feedback.
• When you write reviews or otherwise submit user-generated content.
• When you contact us by email, telephone, social media or other channels.
• When you interact with our websites, applications or other digital services.
• Through cookies and similar technologies, subject to applicable consent requirements.
• From third-party platforms or services where you have instructed or permitted them to share information with us.
• From publicly available sources where permitted by applicable law.
• When you apply for or operate a trade account with us.
• When you use our mobile applications or interact with app-based features or services.
• From connected services, platforms or accounts that you choose to link to our services.

5. How and why we use your personal data

How and why we use your personal data

We will only use your personal data where we have a lawful basis to do so under applicable data protection law. The way we use your information will depend on how you interact with us and the products or services you use.

Processing and fulfilling orders

We use your personal data to process and fulfil orders that you place with us. This may include using your identity and contact details to confirm your order, your billing and delivery information to arrange fulfilment, and transaction and payment information to process your purchase. We may also use this information to provide order confirmations, delivery updates, returns and refunds and other communications relating to your purchase.

Managing customer accounts

If you create an account with us, we use your personal data to create and maintain your account and provide you with the features and services associated with it. This may include your name, contact details, account information, purchase history and account preferences. We may also use this information to help keep your account secure and provide customer support.

Operating our loyalty programme

If you join our loyalty programme, we use your personal data to create and administer your membership and provide the benefits associated with the programme. This may include your identity and contact details, loyalty membership information, qualifying purchases, points earned and redeemed, rewards, membership status, referrals and other interactions with the programme.

We use this information to calculate and provide rewards, maintain your loyalty account, administer different membership levels or benefits, provide customer support, prevent misuse or fraud and improve our loyalty programme. Where permitted by applicable law, we may also use information about your purchases and loyalty activity to understand your preferences and provide more relevant offers and communications.

Joining our loyalty programme does not, by itself, mean that you have agreed to receive marketing communications. Where consent is required for marketing, we will obtain this separately.

Providing subscription services

Where you subscribe to one of our products or services, we use your personal data to establish and manage your subscription. This may include your account and contact details, subscription plan, subscription status, billing information, payment history, renewal dates, cancellations and information about the benefits or services you have used.

We use this information to provide the subscription service, process recurring payments, manage renewals and cancellations, provide customer support, administer refunds, prevent fraud and comply with our legal and accounting obligations.

We may also send you service communications relating to your subscription, such as confirmation of your subscription, renewal information, payment failure notifications or cancellation confirmations. These communications are separate from promotional marketing communications.

Processing payments

We use personal data to process payments for products and services that you purchase from us. Payment information may be processed directly by third-party payment service providers acting on our behalf. We may also use transaction and payment information to process refunds, investigate payment issues, prevent fraud and maintain appropriate financial and accounting records.

Providing customer service

When you contact us with a question, complaint, refund request, return, warranty claim or other enquiry, we use your personal data to respond to you and provide the assistance you require. This may include using your contact details, order history, product information and records of previous communications with us.

We may retain records of customer service communications where reasonably necessary to manage our relationship with you, resolve disputes, improve our services or meet legal and regulatory requirements.

Managing warranties and guarantees

Where you register a product warranty or our lifetime barrel guarantee, we use the information you provide to register and administer the warranty or guarantee, verify your purchase or product information, provide customer support and manage any claims you make.

Where you have separately agreed to receive marketing communications, we may also use your contact details to send you relevant marketing communications. Registering a warranty or guarantee does not, by itself, mean that you have agreed to receive promotional marketing.

Preventing fraud and protecting our business and customers

We may use personal, transaction, technical and account information to detect, investigate and prevent fraud, misuse, unauthorised transactions and other potentially harmful or unlawful activity.

We may also use this information to protect the security of our websites, systems, accounts and services, to investigate security incidents and to protect our customers, employees and business.

Complying with legal and accounting requirements

We may use personal data where necessary to comply with our legal, regulatory, tax, accounting or reporting obligations. This may include retaining information about transactions, payments, orders and customers for the periods required by applicable law.

We may also process personal data where necessary to establish, exercise or defend legal claims, respond to lawful requests from regulators or law enforcement authorities, or otherwise comply with legal obligations.

Improving our products and services

We may use information about how you use our websites and services, together with information about purchases, customer feedback, reviews, surveys and preferences, to understand how our customers use our products and services.

This helps us develop new products, improve existing products, improve our website and customer experience, identify technical problems and make our services more useful and relevant to our customers.

Sending direct marketing

Where permitted by applicable law, we may use your contact details and marketing preferences to send you information about our products, product launches, promotions, competitions, events, services and other offers that we believe may be of interest to you.

Depending on the country in which you are located and the communication method used, we may rely on your consent or another lawful basis permitted by applicable law. Where consent is required, we will ask for it before sending the relevant marketing communications.

You can change your marketing preferences or unsubscribe from promotional communications at any time. Every marketing email we send will include an unsubscribe or preference-management option, and you can also contact us using the details provided in this Privacy Policy.

Personalising offers and communications

Where permitted by applicable law, we may use information such as your purchase history, loyalty programme activity, website interactions, product preferences, survey responses and engagement with our communications to understand your interests and preferences.

This may allow us to personalise the products, content, recommendations, offers and communications that we provide to you. For example, we may use information about products you have previously purchased or expressed an interest in to make more relevant product recommendations or offers.

Where applicable law requires consent for this type of processing, we will obtain the appropriate consent. You may also have the right to object to certain forms of profiling, personalisation or direct marketing.

Operating our website and using analytics

We use technical and usage information to operate, maintain and secure our websites and digital services. This may include information about your device, browser, IP address, operating system and how you interact with our website.

We may also use analytics and similar technologies to understand how visitors use our websites, identify areas for improvement, monitor website performance and improve the customer experience. Where applicable law requires consent for analytics, cookies or similar technologies, we will request your consent before using them for those purposes.

Please see our Cookie Policy for further information about the cookies and similar technologies that we use and how you can manage your preferences.

6. Loyalty Programme

When you join our loyalty programme, we collect and process information necessary to create and administer your membership and provide its benefits. This may include your name, contact details, membership ID, qualifying purchases, points earned and redeemed, rewards, membership tier or status, referrals, preferences and interactions with the programme.

We use Loyalty Data to calculate and provide points and rewards, administer membership, provide member benefits, maintain your account, provide customer support, prevent misuse or fraud, and improve our products and services.

Where permitted by applicable law, we may also analyse loyalty activity and purchase history to understand customer preferences and personalise offers, products or communications. Marketing communications will be subject to the applicable marketing rules and your marketing choices.

Joining the loyalty programme does not, by itself, mean that you have consented to receive marketing communications. Where consent is required for a particular marketing channel, we will obtain it separately.

7. Marketing and communications

Where permitted by applicable law, we may send you information about our products, product releases, promotions, events, competitions and services by email, or other permitted channels.

Where consent is required, we will ask for it before sending direct marketing. Marketing preferences may be managed using the unsubscribe or preference-management options provided in our communications or by contacting us.

Service and transactional communications, such as order confirmations, delivery updates, account security messages, subscription notices and other messages necessary to provide a service you have requested, are not the same as promotional marketing.

We may measure engagement with marketing communications, such as whether an email is opened or a link is clicked, where permitted by applicable law.

8. Personalisation and profiling

We may analyse information such as purchases, loyalty activity, website interactions, product preferences, survey responses and engagement with our communications to understand our customers and improve our products, services and communications.

Where permitted by applicable law, we may use this information to personalise content, product recommendations, offers and communications. You may have rights to object to certain forms of profiling or direct marketing, depending on your circumstances and the law that applies to you.

We will not make decisions based solely on automated processing that produce legal or similarly significant effects on you unless permitted by applicable law and appropriate safeguards are in place.

9. Cookies and similar technologies

We use cookies and similar technologies to operate our websites, remember preferences, understand website usage, improve our services and, where permitted, support analytics, personalisation and advertising.

Some cookies are necessary to provide services you request, such as maintaining a shopping basket or account session. Other cookies may require your consent depending on where you are located and the applicable law.

Please see our Cookie Policy for further information and for details of how to manage cookie preferences.

10. Sharing your personal data

We do not sell your personal data for monetary consideration. We may, however, share personal data with third parties where necessary to provide our services, operate our business, comply with law, protect our customers or otherwise for purposes described in this Privacy Policy. Depending on local law, certain forms of advertising-related disclosure or sharing may be treated differently.

• Payment providers and financial service providers.
• Warehousing, fulfilment, distribution and delivery providers.
• Customer relationship management, customer service and communications providers.
• Loyalty programme providers, including technology providers, where used to operate our loyalty programme.
• Subscription and recurring-payment technology providers.
• Website hosting, cloud infrastructure, IT and security providers.
• Analytics, personalisation and advertising service providers, subject to applicable law and consent requirements.
• Marketing agencies and other professional service providers.
• Affiliates and business partners where necessary for the purposes described in this policy.
• Professional advisers, auditors and insurers.
• Law enforcement, regulators, courts and fraud-prevention organisations where required or permitted by law.
• A purchaser, successor or other relevant party in connection with a merger, acquisition, restructuring or sale of all or part of our business, subject to applicable law.

11. Service providers

We use third-party technology providers to process personal data on our behalf. These providers support functions such as e-commerce, customer accounts, loyalty, subscriptions, payments, communications, analytics and customer service.

Where we use third-parties to operate loyalty or related customer-engagement functionality. The information processed may include account, contact, purchase, loyalty, rewards and engagement information, depending on the services and configuration we use.

Our service providers are required to process personal data in accordance with our instructions, applicable data protection law and their contractual obligations. Some providers may use their own sub-processors where permitted by the applicable agreement and law.

12. International transfers

As an international business, we may transfer and store personal data in countries outside the country in which you are located, including countries outside the United Kingdom or European Economic Area.

Where applicable law requires safeguards for an international transfer, we will use an appropriate lawful mechanism, which may include an adequacy decision, approved contractual safeguards or another legally permitted transfer mechanism.

Our third-party service providers may operate infrastructure or use sub-processors in multiple countries. Further information about relevant safeguards may be available on request where required by applicable law.

13. How long we keep your personal data

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, tax, reporting, dispute-resolution, fraud-prevention and regulatory requirements.

Retention periods vary depending on the type of information and the purpose for which it is used. For example, transaction records may need to be retained for longer than inactive marketing data, and records necessary to demonstrate that a marketing preference or consent was respected may be retained after you unsubscribe.

We maintain internal retention schedules and securely delete, anonymise or otherwise dispose of personal data when it is no longer required, subject to applicable legal obligations.

14. Data security

We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure. Access to personal data is limited to people and service providers who need it for legitimate business purposes and are subject to appropriate confidentiality and security obligations.

No method of transmitting or storing information is completely secure. We cannot guarantee absolute security, but we continually review and improve our security measures.

15. Your privacy rights

Depending on where you live and the law that applies to you, you may have rights in relation to your personal data. These may include:

• The right to request access to your personal data.
• The right to request correction of inaccurate or incomplete personal data.
• The right to request deletion or erasure of your personal data in certain circumstances.
• The right to request restriction of processing in certain circumstances.
• The right to object to processing based on legitimate interests.
• The right to object to direct marketing and certain related profiling.
• The right to data portability in applicable circumstances.
• The right to withdraw consent where processing is based on consent.
• Rights relating to certain automated decision-making or profiling, where applicable.
• Additional rights that may apply under the privacy laws of your country or state.

These rights are not absolute and may be subject to legal exceptions. We may need to verify your identity before responding to a request.

To exercise your rights or ask a privacy question, contact us at Info@targetdarts.com

16. Third-party websites and services

Our websites may contain links to third-party, applications, social media platforms or services. Those third parties operate under their own privacy policies and terms. We are not responsible for their privacy practices. We encourage you to review the privacy information provided by third parties before submitting personal data to them.

17. Social media

If you interact with us through social media, the relevant platform may provide us with information about that interaction, subject to your settings and the platform's own privacy policy. We may use that information to respond to you, provide customer service, administer competitions or understand customer engagement.

18. Complaints

If you have a concern about how we have handled your personal data, please contact us first at info@targetdarts.com so that we can investigate and try to resolve the issue.

Depending on where you live, you may also have the right to complain to your local data protection supervisory authority. UK users may contact the Information Commissioner's Office (ICO).

19. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or privacy practices. We will publish the updated version on our website and, where required, notify you of material changes.

20. Contact us

If you have questions about this Privacy Policy, our use of personal data, or your privacy rights, please contact us:

Target Sport Limited
Email: Info@targetdarts.com